by Mike Boogaard | ABM, Data
In a recent Quora question, ‘What are the most important resources for ABM?’, Sangram Vajre, one of the foremost figures in ABM thought-leadership, listed people, processes and technology as the answer. Although I agree with him, there is one resource missing. Data....
by Julie Wisdom | ABM, Content Marketing
There’s much discussion at the moment about the need for sales and marketing alignment, about the technology/the tools available to support ABM strategies, about the need to change success metrics from a traditional lead gen approach. I want to focus your attention...
