by Julie Wisdom | ABM, ABX, Content Marketing
Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...
by Mike Boogaard | ABM, Opinion, Trends
1. Account-based Approach To Content Marketing The effectiveness of content marketing has led to a stellar rise in popularity and wholesale adoption of content creation, unfortunately, more often than not, with sporadic focus on the strategy underpinning it. This, in...
by Mike Boogaard | Content Marketing
In the 80’s my brother’s and my Lego collection was legendary…in our village. Little did we know the Danish toymaker’s success was about to come tumbling down. Donkey Kong and the handheld console, followed by Atari, the ZX Spectrum and, later, the Playstation...
