by Julie Wisdom | ABM, ABX, Content Marketing
Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...
by Mike Boogaard | ABM, Data
In a recent Quora question, ‘What are the most important resources for ABM?’, Sangram Vajre, one of the foremost figures in ABM thought-leadership, listed people, processes and technology as the answer. Although I agree with him, there is one resource missing. Data....
by Mike Boogaard | ABM, Sales & Marketing
5 tips that’ll make your ABM campaigns way better and your life as a marketer a lot easier For any account-based marketing initiative to be successful, it’s essential that sales and marketing collaborate right from the start: because let’s face it, never before has...
by Mike Boogaard | ABM, Best Practice
Account selection is without a doubt the single most important step in the ABM process. As one of the first steps, it has an impact on the efficacy of every subsequent step. Get it wrong and there is no engagement strategy, content or tactic that will right the wrong....
