Resources

Here are some useful resources, content and tools to help you on your account-based or content marketing journey:

The Art of Persuasion

How creative purpose-built for ABM makes it possible to change perceptions, earn customer confidence and drive revenue.

ABM ROI Calculator

Try our ABM ROI Calculator as a starting point to begin developing your case for ABM.

7 Essentials For ABM

The essential guide for account-based marketing.

Conversations That Kill

Applying a storytelling framework to content strategy.

ABM Account Selection

A step-by-step guide on how to select and prioritise your accounts.

ABM Quiz

Test your knowledge of ABM with this nifty little quiz. No prizes, just pride.

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