by Mike Boogaard | ABM, Opinion, Trends
I recently read an excellent article by Samuel Scott, in which he suggested that ABM could be fundamentally flawed. He raised two problems he believed were inherent to ABM: Firstly, Scott suggests that by targeting and tracking individuals so that they can deliver...
by Mike Boogaard | ABM, Opinion, Trends
1. Account-based Approach To Content Marketing The effectiveness of content marketing has led to a stellar rise in popularity and wholesale adoption of content creation, unfortunately, more often than not, with sporadic focus on the strategy underpinning it. This, in...
