by Julie Wisdom | ABM, ABX, Content Marketing
Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...
by Julie Wisdom | ABM, Content Marketing
There’s much discussion at the moment about the need for sales and marketing alignment, about the technology/the tools available to support ABM strategies, about the need to change success metrics from a traditional lead gen approach. I want to focus your attention...
by Mike Boogaard | Content Marketing
In the 80’s my brother’s and my Lego collection was legendary…in our village. Little did we know the Danish toymaker’s success was about to come tumbling down. Donkey Kong and the handheld console, followed by Atari, the ZX Spectrum and, later, the Playstation...
