by Mike Boogaard | ABM, Opinion, Trends
I recently read an excellent article by Samuel Scott, in which he suggested that ABM could be fundamentally flawed. He raised two problems he believed were inherent to ABM: Firstly, Scott suggests that by targeting and tracking individuals so that they can deliver...
by Mike Boogaard | ABM, Best Practice
By now we are all well aware General Data Protection Regulation (GDPR) is coming (May 2018). However, far too many companies are still lagging behind. Research and advisory firm Gartner predicts more than half of impacted companies will still be non-compliant with the...
by Mike Boogaard | ABM, Opinion, Trends
1. Account-based Approach To Content Marketing The effectiveness of content marketing has led to a stellar rise in popularity and wholesale adoption of content creation, unfortunately, more often than not, with sporadic focus on the strategy underpinning it. This, in...
