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ABX: Aligning Around an Account-Based Content Experience

by Julie Wisdom | ABM, ABX, Content Marketing

Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...

ABX: Aligning Around an Account-Based Content Experience

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ABX: Aligning Around an Account-Based Content Experience

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