by Mike Boogaard | ABM, ABX, Agency
B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The move will merge the considerable ABM forces of both agencies – and enable MOI to use their fully integrated, global scale to strengthen and expand the proven account-based...
by Julie Wisdom | ABM, ABX, Content Marketing
Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...
