Mike Ward joins ALIAS as Head of Data & Digital. We thought we’d ask him a few questions… Introduce yourself I’m originally from the UK, although I’ve spent the last few years living in Shanghai and Saigon. My background is a combination of tech (Computer...read more
First posted on B2B Marketing blog If you’re planning your first account-based marketing (ABM) campaign, it’s inevitable one of your toughest decisions will centre around your budget and spending strategy. But, here’s the problem: there are no set metrics or formulas...read more
Account-based marketing (ABM) is hot. Some 92% of marketers believe ABM is very important, and 72% of businesses increased their ABM budgets in 2017, with an average increase of 23.5%. Yet, 80% of marketers find ABM less effective than they expected. Why? As with any...read more
First posted on the B2B Marketing blog “Don't count the people that you reach, reach the people who count” - David Ogilvy Although this quote is many decades old, never has it been more relevant than in the era of account-based marketing (ABM). ABM is about quality,...read more
The first in our collection, We Need New Marketing Heroes As Sales and Marketing alignment becomes an ever-hotter topic, who better to provide a balanced view and valuable advice than a dynamic marketing leader who for most of her career carried a sales title. In 2014...read more
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