By Carmen Hill, an award-winning B2B content strategist and member of the ALIAS Partners Collective Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM...read more
Meet Matthew Homewood, who joined ALIAS Partners this week as Client Success Director... Introduce yourself How do I introduce myself without it sounding like my CV, or worse still, an online dating profile? Well, I’ve been in the marketing world for more than 15...read more
Account selection is without a doubt the single most important step in the ABM process. As one of the first steps, it has an impact on the efficacy of every subsequent step. Get it wrong and there is no engagement strategy, content or tactic that will right the wrong....read more
I recently read an excellent article by Samuel Scott, in which he suggested that ABM could be fundamentally flawed. He raised two problems he believed were inherent to ABM: Firstly, Scott suggests that by targeting and tracking individuals so that they can deliver...read more
Mike Ward joins ALIAS as Head of Data & Digital. We thought we’d ask him a few questions… Introduce yourself I’m originally from the UK, although I’ve spent the last few years living in Shanghai and Saigon. My background is a combination of tech (Computer Science...read more
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