by Julie Wisdom | ABM, ABX, Content Marketing
Account-based marketing (ABM) and content marketing (CM) go together like strawberries and cream. ABM prioritises companies that fit your ideal customer profile, and CM provides relevant, valuable information to them at every stage of the buying journey. Each...
by Julie Wisdom | Marketing Heroes, Sales & Marketing
The first in our collection, We Need New Marketing Heroes As Sales and Marketing alignment becomes an ever-hotter topic, who better to provide a balanced view and valuable advice than a dynamic marketing leader who for most of her career carried a sales title. In 2014...
by Julie Wisdom | ABM, Content Marketing
There’s much discussion at the moment about the need for sales and marketing alignment, about the technology/the tools available to support ABM strategies, about the need to change success metrics from a traditional lead gen approach. I want to focus your attention...
